SEO copywriting is the process of creating compelling content that people want to spread across the web by linking to or sharing it. Although it may seem simple, SEO copywriting is a complex business that allows brands to do everything from increasing their authority to attracting new customers.
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Why is good SEO copywriting so important?
Marketing expert Seth Godin has said that the best SEO is great content.
This is really exciting, because is shows your writing – how and what you write – has everything to do with customer satisfaction, search engine ranking, traffic to your blog, and financial success.
Good SEO copywriting engages your customers, makes you money and attracts incoming links.
Definition of SEO copywriting :
The technique of writing the copy of a website so that it flows and reads well for a page viewer and features selected keywords and phrases that the site owner wants optimized so that the site ranks well for those terms.
What is Search Engine Rank?
When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.
SEO is the process of designing and developing a website to attain a high rank in search engine results.
SEO Copy writing Tips for superb Content :
We have compiled a list of the best SEO copy writing tips for superb content, all of which are based on actual experience.
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♦ Know Your Audience
Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Your content can never really rank or sell if it doesn’t appeal to a particular audience/consumer. Do your homework. It will pay off.
♦ Try Headline Formulas
Save time and still get clicks. Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don’t hesitate to take advantage.
♦ Choose a Good Font
The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. This is why copywriters and blog writers pay so much attention to copy cosmetics.
♦ Check Your Case
Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Sentence case may be more suitable in some situations. Whichever case you choose, be sure to use it correctly and consistently.
♦ Work in Bolds and Italics
Whether or not using bold and italics is a good SEO content strategy is anyone’s guess, but making certain words and phrases stand out can definitely enhance readability. The more digestible your text is, the more people will read your articles.
♦ Forget Keyword Density
Keyword density is a tireless SEO myth. While it is important to include strong keywords in your content and not “over-optimize,” there is nothing indicating that search engines favor a particular density.
♦ Write More Content
Does longer content rank better in search? It sure does. Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish authority and expertise.
